about
The Morrigan is an ancient Celtic goddess of sovereignty and fate, a foreteller of doom or victory who appears on the eve of battle. In Irish mythology, she often takes the form of a crow, flying above the field to see what others cannot. Rulers trust her counsel because she does not cloud judgment — she sharpens it. Those who listen move toward victory; those who ignore her perspective do so at their peril.
She is also a shapeshifter, a triple goddess: Maiden, Mother, Crone. The Maiden embraces emerging trends with instinct and appetite, alert to innovation and possibility. The Mother strengthens and protects what has already taken root, tending growth so it doesn’t collapse under its own weight. The Crone recognizes pattern and consequence, drawing on lived experience to understand timing — when to press forward, when to recalibrate. It is a multidimensional, adaptive awareness that feels familiar to me. My work moves the same way: toward the new when opportunity appears, into stewardship when a company needs structure and care, and into seasoned judgment when decisions carry weight.
I chose to name my agency after The Morrigan because creative companies face moments of consequence — expansion, acquisition, reputational pressure, structural growth — that demand more than inspiration. They require clear sight and steady counsel. Morrigan Strategy operates across business strategy, revenue architecture, marketing, communications, public affairs, and operational design, taking the form each moment requires while keeping the broader trajectory in view.
Sovereignty, in business, means aligning vision with structure and ambition with discipline. Morrigan Strategy exists as trusted counsel when perspective determines the outcome.
styling process
I’m Meg Thomann, the strategist leaders call when the moment is complex, the stakes are high, or the story needs to shift.
For more than two decades, I’ve worked at the intersection of power, narrative, and consequence. I’ve been in the room when executives prepare for meetings with congressional representatives and the FDA, when regulatory language carries real financial impact, when an M&A deal reshapes the future of a company, when a CEO transition threatens momentum. I’ve led enterprise communications during major transactions, built go-to-market strategy inside FAANG, and rebranded Ladies’ Home Journal for a new era while my editorial team earned national recognition for work at The Advocate. I hold an MBA from UNC Chapel Hill, where I concentrated on strategy and entrepreneurship.
That range matters.
It means I understand how pressure alters decision-making and how quickly narrative can outrun strategy. I understand public affairs complexity, capital events, brand equity, and the mechanics of scale. And I understand creative ambition — how fragile it can feel inside operational strain, and how powerful it becomes when supported by disciplined systems.
I’ve always moved between worlds: editorial and executive, creative and analytical, instinct and infrastructure. That fluency is the throughline.
Through Morrigan Strategy, I partner with architecture firms, publishers, media companies, and founder-led creative enterprises at moments of consequence — expansion, reinvention, acquisition, scrutiny. I integrate business strategy, revenue architecture, marketing, communications, and public affairs into a coherent architecture for growth.
experience